Global Printed Tissue Paper Market Expected to Reach USD 891.9 million by 2025


22-aug-19 The global printed tissue paper market expanding at a CAGR of 4.5% over the forecast period. The market is expected to witness considerable growth owing to rising adoption of hygienic products and replacement to conventional products for personal care.

Growing use of tissue papers has driven the manufacturers to introduce specialty products to retain the large customer base from inclining to other substitutes. Therefore, companies such as papermart, jukeboxprint, and noissues are coming up with customized printed tissue papers in order to target the premium customers with higher disposable income.

Facial tissue is expected to be the fastest growing category owing to the high consumption of the product by females. This is on account of the better hygiene and personal care level of the females in comparison to the male crowd. In addition, females are more inclined towards usage of new and trendy products in order to convey a style statement to the society. Moreover, new product innovation with better features including antioxidant, alcohol clean, and charcoal cleaning are anticipated to augment the product demand in the near future.

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 The supermarkets/hypermarkets generated a revenue of USD 293.4 million in 2018 and is anticipated to witness significant growth from 2019 to 2025. This segment is popular owing to its benefits such as providing the consumers an advantage of scanning the product before purchase that influences their buying decision.Moreover, availability of a wide range of products offered by different brands enables consumers to compare between each brand.

The layout of this distribution channel and discounts by the leading brands have also increased the sales volume in the supermarket and hypermarket medium. The organized retail sectors have been driving the printed tissue paper market by providing ample space and visibility for the existing and new brands to offer their products.

Furthermore, the household and commercial sectors use the customized tissue paper and related products offered by companies including beetatissues and noissues in order to portray a higher standard of living and services. This is expected to open new segments for the companies. Therefore, the market is expected to witness significant growth in the developing countries including India, China, and Bangladesh on account of adoption of western standards of living and hygiene.

Further key findings from the report suggest:

• By product, facial tissue is anticipated to expand at a CAGR of 5.2% over the forecast period due to growing awareness regarding the usage of disposable and trendy hygiene products rather than conventional ones

• Toilet paper dominated the global printed tissue paper market with an overall share of 51.0% in the year 2018

• The supermarkets/hypermarkets segment dominated the global market with a share of 44.6% in 2018 owing to easy availability of a wide range of products

• North America dominated the global market in 2018 with a share of 33.2% owing to increasing consumer spending on innovative hygiene products

• The industry is highly competitive in nature with the key market players including Asia Pulp & Paper, Georgia - Pacific, KCWW, Procter & Gamble, Hengan China Investment Co. Ltd., Kimberly - Clark, CMPC, and Cascades.

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